Cox School of Business

The mission of the Edwin L. Cox School of Business is to improve the school’s academic programs and reputation as a top-tier business school by providing a high-quality business education to students and the business community, conducting research that contributes to the understanding of business and management, and participating in the service activities of the University and professional organizations.

History

From its beginning as the Department of Commerce for Southern Methodist University, the Edwin L. Cox School of Business has been educating the country’s business leaders for more than 90 years.

Named in 1978 in honor of Dallas businessman Edwin L. Cox, the Cox School has a rich heritage that began in 1920 when the SMU Board of Trustees established a Department of Commerce at the request of the Dallas business community. In 1921 the Department of Commerce was renamed the School of Commerce, and in 1941 the Board of Trustees established the School of Commerce as a separate entity within the University. At this point, the School of Commerce became the School of Business Administration, and the Bachelor of Business Administration degree was approved by the trustees.

The graduate program at the School of Business Administration began in 1949 with the authorization of a Master of Business Administration program. Both the undergraduate and the graduate degree programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB International). The Cox School also grants a minor in business administration and a minor in business to undergraduates. The graduate program at the School of Business Administration began in 1949 with the authorization of a Master of Business Administration program. Both the undergraduate and the graduate degree programs are fully accredited by the Association to Advance Collegiate Schools of Business (AACSB International). The graduate program offers M.B.A; M.S.; M.A./M.B.A.; J.D./M.B.A.; and M.S./M.B.A. degrees, including degrees offered in joint and dual programs with the other SMU schools. Also, the Cox school offers custom and open enrollment Executive Education certificate programs.

In 1965, the SMU Foundation for Business Administration was established. This group of advisers has helped guide the Cox School throughout the years and today is known as the Executive Board. Also instrumental in supporting the Cox School are members of its two successful mentoring programs: the Associate Board for M.B.A. students and the BBA Mentoring Alliance. These two boards involve more than 350 area business leaders who volunteer their time and expertise to students who want to start making business connections for the future.

Cox School Complex

In 1952, ground was broken for the Joseph Wylie Fincher Memorial Building for the School of Business Administration. In 1987, two buildings were added to the Cox School complex: the Cary M. Maguire Building and the Trammell Crow Building. In 2005, the Cox School opened the James M. Collins Executive Education Center.

Today, the Fincher Building houses administrative and faculty offices as well as conference and meeting rooms, while the Maguire and Crow buildings primarily house classrooms and study rooms. The Collins Center is home to the region’s premier resources for working professionals and executives and houses the Cox School’s Executive Education programs, Executive M.B.A. program and M.B.A. Global Leadership Program Office (supported by The Norman E. Brinker Global Leadership Endowment Fund), as well as the Southwestern Graduate School of Banking.

Hailed as one of the most technologically advanced business learning facilities in the country, the Cox School complex has as its hub the Business Library, which combines many of the features of a traditional university library with the latest in online databases, search tools and presentation facilities. Through the Business Library, Cox School students, faculty and staff have access to instruction and research assistance from dedicated business librarians to enhance their use of current business news and financial, industry and market data from premier providers. In addition, the library contains a group presentation room, multimedia studio, personal computers, printers and scanners for student use. The Kitt Investing and Trading Center, added to the Business Library in 2011, is a state-of-the-art instructional and research facility designed to integrate financial data and technology into the finance curriculum, enhance innovative faculty research and teach students practical finance and investment applications. The BBA Library Research Program ensures that students are experienced in finding answers to complex questions and can present their research in an ethical and professional manner. These skills impact students’ performance in the classroom, the interview process and their future career path.

Centers and Institutes

Edwin L. Cox Business Leadership Institute

Paula Hill Strasser, Director

The Edwin L. Cox Business Leadership Institute (BLI) offers undergraduate courses designed to develop B.B.A. students’ fundamental business communication and leadership skills. The BLI provides students with essential knowledge and experience through lectures, corporate presenters, class discussions, self-assessments, simulations and comprehensive team projects. In addition, students sharpen their career management skills by perfecting their résumés and cover letters, and researching future career choices. The BLI helps students understand channels of communication and appropriate mediums within organizations, and also understand how global cultural diversity affects business communication and leaders. Students use course textbook, experiential learning, hands-on assignments and individual coaching to develop demonstrable written/oral communication skills and a portfolio essential for initiating a business career.

The Executive Education Center

Frank R. Lloyd, Associate Dean of Executive Education

The Executive Education Center is located in the Collins Center. The center is Dallas’ best resource for advanced leadership and business training, offering numerous open-enrollment certificate programs to managers and working professionals in the business community. The center also offers custom programs tailored to the specific needs of individual organizations and designed to improve organizational performance. In addition to offering general leadership and business topics, the center offers specialties in leadership skills for the energy industry and Latino leadership development. A distinctive offering is the Summer Business Institute, a four-week business certificate for current nonbusiness students and recent graduates. The institute provides a solid foundation in accounting, marketing, finance and other key business topics, along with in-depth career guidance. This program, open to SMU and non-SMU students, provides a valuable credential in a competitive job market as it sets participants apart from other nonbusiness undergraduates.

The Center for Marketing Management Studies

Raj Sethuraman, Executive Director

The Center for Marketing Management Studies serves as a focal point for interaction among faculty, practitioners and students who share a common interest in applied marketing management research and education. The center sponsors research and educational programs in marketing management. Since 1989, the center has sponsored the Graduate Marketing Certificate Program, designed to provide current and aspiring business professionals with the latest in marketing thought and practice. The program is held at the Dallas campus and at the SMU-in-Plano campus, one night each week throughout the school year.

The Caruth Institute for Entrepreneurship

Jerry F. White, The Linda A. and Kenneth R. Morris Endowed Director

Founded in August 1970 and one of the earliest entrepreneurship centers, the Caruth Institute for Entrepreneurship has continuously developed innovative courses and programs to help individuals keep pace with the dynamic, rapidly changing field of entrepreneurship. The institute currently offers undergraduate, graduate, and professional development courses to give students the skills and knowledge necessary to launch and manage successful entrepreneurial ventures. In addition to its academic courses, the institute sponsors entrepreneurship clubs, a business plan competition and an MBA Venture Fund, and has created a number of unique programs that enable students to experience and better understand starting and building entrepreneurial ventures. Programs include the Southwest Venture Forum, where entrepreneurs, investors and the professionals who serve them can meet, and the Dallas 100™ Awards – an annual event that identifies and honors the 100 fastest-growing privately held companies in the Dallas area.

The Robert and Margaret Folsom Institute for Real Estate

Joseph D. Cahoon, Director

The Robert and Margaret Folsom Institute for Real Estate was established in 1984. The institute is engaged in a number of initiatives to support both undergraduate and graduate programs. It serves as a conduit for the commercial real estate industry, Folsom Institute Advisory Board members, alumni and SMU students to support and foster industry knowledge, training, internships, networking and community outreach. The institute cultivates tomorrow’s innovative real estate leaders not only with monetary support but also by its dedication to academic excellence, real world applications, leadership coaching and career placements.

Maguire Energy Institute

W. Bruce Bullock, Director

The Maguire Energy Institute promotes the study of policy, marketing and management issues that affect oil, natural gas and electricity. Founded by Cary M. Maguire, chairman, president and chief executive officer of Maguire Oil Company, the institute is a leading-edge resource for energy industry information and facilitates the exchange of ideas among students, businesses, the media and government officials.

Students can participate in courses, workshops and seminars. The institute also conducts research and analysis, publishes a quarterly newsletter on important policy issues and focuses on exploring innovative ways to improve management of the world’s oil and gas resources.

JCPenney Center for Retail Excellence

Edward J. Fox, Executive Director

The JCPenney Center for Retail Excellence was endowed in 1999 through a gift from the J.C. Penney Company Inc. in order to promote, develop and integrate retail education and practice. Today, the center has become a leading source of academic expertise on consumer shopping behavior and the impact of marketing and merchandising decisions on retailer performance. Among its activities, the center fosters cutting-edge retail research, facilitates SMU’s undergraduate Retailing Club to stimulate interest in retail careers and cosponsors a retail speaker series with the Dallas/Fort Worth Retail Executives Association.

The EnCap Investments & LCM Group Alternative Asset Management Center

William F. Maxwell, Director

Made possible by gifts from EnCap Investments and LCM Group, the EnCap
Investments & LCM Group Alternative Asset Management Center is designed to meet the increasing demand for investment professionals in the growing field of alternative assets, including hedge funds, private equity, venture capital, real estate, and oil and gas. The center offers courses leading to a specialization within the finance major at the undergraduate level. Selected course offerings are also open to M.B.A. and M.S. in Finance students. Undergraduate students interested in earning a specialization in alternative asset management apply for admission to the program during their junior year, and complete two courses under the direction of the EnCap Investments & LCM Group Alternative Asset Management Center.

William J. O’Neil Center for Global Markets and Freedom

W. Michael Cox, Director

The O’Neil Center for Global Markets and Freedom was established by William J. “Bill” O’Neil (BBA, ‘55) and his wife Fay C. O’Neil. The O’Neil Center’s focus is the study of the impact of competitive market forces on freedom and prosperity in the global economy: why some economies grow and others fail. The center conducts economic research on the nature of causes and consequences of economic freedom and other topics related to global prosperity, and provides economic education to students and the public on the principles of an open, competitive and free economy. More information is available at www.oneilcenter.org.

Admission

The Cox School of Business offers three undergraduate programs. All Cox classes, unless otherwise noted in the course descriptions, are open only to students in the Bachelor of Business Administration or Minor in Business Administration programs. Students in the minor in business may enroll only in the classes listed in this minor’s curriculum (Minor Requirements section). Note: Detailed information regarding SMU’s admission requirements, regulations and procedures is found in the Admission to the University section of this catalog.

Guidelines for In-class Requirement and Use of Electronic Devices

All B.B.A. majors and minors in business administration and all prebusiness students enrolled in ITOM 2308 , ITOM 3306 and ACCT 4307 /ITOM 4307 are required to have laptop computers and bring them to each class session. Windows-based PCs are highly preferred, particularly for finance majors. Note: Students must have Windows AND the current version of Office for Windows installed on their laptops.

All instructors have the right and responsibility to set course policy, which should be included in the syllabus. Students are bound by the instructor’s policy regardless of what other instructors or courses may accept and/or require. This policy may include (but is not restricted to) the following alternatives.